Retail & Ecommerce Affiliate Programs: Commission Rates
Amazon, Shopify, Etsy, Walmart and other retail and ecommerce affiliate programs.
Amazon Associates
Amazon's own affiliate program. Commissions are a fixed percentage by product category, from 0% (e.g. gift cards) to 10% (luxury beauty), plus flat bounties for sign-ups …
Commission: 0%-10% by product category (e.g. 3% home/tools, 4% many categories, 10% luxury beauty) plus fixed bounties (e.g. $12 Prime trial)
Chewy Affiliate Program
Chewy's pet-supplies affiliate program runs on Impact and pays on new customer orders within your cookie window.
Commission: Commission on new-customer orders in the cookie window (rate in Impact)
Etsy Affiliate Program
Etsy affiliates and Creator Collective members earn a percentage of revenue on qualifying sales from links to Etsy products.
Commission: Percentage of revenue on qualifying sales (rate not published on the page)
Cookie / attribution window: Not stated (described as 'competitive')
Printful Affiliate Program
Print-on-demand affiliate program paying 10% of referred customers' fulfillment spend for 12 months after their first purchase.
Commission: 10% of each referral's orders for 12 months, plus $25 per first-time Printful Growth subscription
Shopify Affiliate Program
Earn a bounty when referred merchants become paying Shopify stores; Shopify tracks referrals for 30 days from the click and follows trials for up to 400 days.
Commission: Up to $150 USD per qualified referral
Cookie / attribution window: 30 days
Target Partners
Target's affiliate (partners) program for creators and publishers promoting Target.com products.
Commission: See program terms
Walmart Affiliate Program
Walmart's affiliate program for promoting Walmart.com products; Walmart says it publishes transparent commission-rate tables.
Commission: Published commission-rate tables by category
eBay Partner Network
eBay's in-house affiliate program for promoting eBay listings, with link and ad-building tools.
Commission: Varies by category (see EPN)
Free: Amazon Associates commission rates table
Every Amazon category rate and bounty in one table.
View ratesGet the affiliate program cheat sheet
Commission, cookie and payout terms for the best programs in one table, plus a monthly email when terms change.
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