Amazon Associates Commission Rates by Category (2026)

Updated 2026-11-07 · AffiliateMarketer.io editors

Amazon Associates pays a fixed percentage by product category, from 0% to 10%, plus flat bounties for sign-ups such as Prime and Audible trials. The rates below come from Amazon's Standard Commission Income Statement, checked November 7, 2026. Amazon can change them, so confirm before you build content around a category.

Commission rates by category

• 10%: Luxury Beauty, Luxury Stores Beauty, Amazon Explore.
• 5%: Digital Music, Physical Music, Handmade, Digital Videos.
• 4.5%: Physical Books, Kitchen, Automotive.
• 4%: Amazon devices (Fire tablets, Kindle, Fire TV, Echo, Ring), Luxury Stores Fashion, Apparel, Watches, Jewelry, Luggage, Shoes, Handbags & Accessories, and all other categories not listed.
• 3%: Toys, Furniture, Home, Home Improvement, Lawn & Garden, Pet Products, Headphones, Beauty, Musical Instruments, Business & Industrial Supplies, Outdoors, Tools, Sports, Baby Products.
• 2.5%: PC, PC Components, DVD & Blu-Ray.
• 2%: Televisions, Digital Video Games.
• 1%: Amazon Fresh, Physical Video Games & Consoles, Grocery, Health & Personal Care.
• 0%: Gift Cards, Wireless Service Plans, Alcoholic Beverages, Kindle subscriptions, Vehicles, Pet Prescription Medications, restaurant delivery, Amazon Appstore and some others.

Selected bounties

• $12: Prime free trial or paid membership sign-up.
• $20: Audible Standard free trial or paid membership on Amazon.
• $25: Audible Premium Plus annual membership.
• $15: Amazon Business account registration.
• $3: Kindle Unlimited free trial, Amazon Music Unlimited trial, Baby Registry or Wedding Registry creation.

What this means for niche selection

At 3% on home, tools, pets and sports, a $100 order earns $3. Luxury beauty at 10% pays more than three times as much per dollar. Many affiliate sites pair Amazon links with higher-paying direct programs in the same niche. Browse retail & ecommerce programs and programs that pay recurring commissions.

Disclosure reminder

Amazon requires the statement "As an Amazon Associate I earn from qualifying purchases" on sites that use its links. See our FTC disclosure guide.